1. Which review sites it covers
At minimum, look for Google, Yelp, Tripadvisor, Facebook and OpenTable. Hotels should add Booking.com and Expedia. Check whether the tool covers every location you run.
2. How fast it picks up new reviews
Some tools check daily, others more often. For urgent issues, faster alerts matter.
3. Alerts and routing
Can you get alerts for low ratings or specific words like “sick” or “rude”? Can alerts go to the right manager for each location?
4. Reply drafts and posting
Reply suggestions save time, but you should always be able to edit and approve before anything is posted.
5. Analysis beyond the feed
A list of reviews is only the start. Look for theme grouping, sentiment by topic and trends over time.
6. Competitor data
Seeing how nearby restaurants are reviewed is often the most useful feature, and many tools leave it out.
7. Price and contract
Check whether pricing is per location, whether there’s a setup fee and whether you’re locked into an annual contract.
Quick checklist
- Covers every site your guests use
- Fast alerts with routing by location
- Reply drafts you approve
- Themes, sentiment and trends
- Competitor comparisons
- Clear pricing with no long lock-in
OmniServe covers monitoring, reply drafts and competitor comparisons, with no long-term contract. Start with a free Taste Report to see the analysis on your own reviews.
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